In Ver y maquinar [Seeing and Engineering], Pablo Nacach turns to the sociology of everyday life to dissect the emergency of a new sensibility—taking into account the double meaning of the word "emergency," both as the action and effect of emerging and as an accident or dangerous situation that requires immediate action. Doesn't Google represent a prosthesis of external memory that, in the style of the Borges' Aleph, compulsively vomits out an infinite series of starving memories? Is a marriage by convenience that has given magnificent results when it comes to the functions of social control and domination not transparent and crystal clear? Is the Cloud not the chest with the highest capacity and least amount of weight in civilized history, a paradigm of the symbolic tendency toward the disappearance of technical objects? Are games and players not betting on a Russian Roulette from which the same stray bullet always shoots out, the one that always lands on the puer ludens heart we all have inside? 

"Pablo Nacach is one of the most insightful and intelligent perceivers of contemporary reality." (Vicente Verdú).