€®O$ is a creative discourse about love, or more specifically, about the corporations that produce it, the images that announce it and the media that transmits it. Its setting is the Market of Affection. In this place, which belongs to us all, passions are no longer an expression of an interior life, but instead a negotiation with the digital, news and financial instruments that generate the current hyper-connected identity. Its perspective is the sociology of personal relations, but don’t be surprised to alsoencounter a veritable arsenal of satire, poems and songs and even a fictional story that, situated in 2040, imagines the glorious collapse of the Market and its consequences.

€®O$ is composed of ten teletexts that describe a moment of ignition: the place where sensibility collides with spectacle. The reality show becomes the space for fraternity. Chuck Palahniuk describes the tenderness of porn. The Adulterer has his Ministry on the Internet. Paris Hilton finds authentic friendship at a casting. The music industry plays the saddest ballad. The Cohen brothers invent the aesthetics of divorce. TheArs Amandiof today is sung by the Magnetic Fields. It isn’t strange that the energy and humour of these modern epiphanies also run through the veins of this book.

€®O$ is also the story of the fight for legitimacy of emotions. A theory of emotions within capitalism that incorporates an examination of power: that which is exercised through structures of feeling, rules of expressivity, transmission and re-transmissions of states of being, which modulate the subject to construct a recognizable emotional code.